Wouldn’t life and business be more wonderful if:

• Your customers always bought everything that you stocked because your staff from the bottom to the top made sure that your customers knew what you sold.
• Your staff made sure every customer knew about your newest and best stuff and services. They also enthusiastically soft sold these products.
• Shopping at your farm was renowned as a special experience.
• Having your staff at a clients home or business secured more sales for you.
• You could confidently try to market new items and services knowing that your customers would at least know about them.

Far too often companies work to individualize each employee’s role in their business and fail to use their staff to their fullest potential. There is no reason a delivery driver, landscape laborer or cashier cannot actively promote your businesses products and services. The trick to making your sales staff more effective, and moving your entire team towards actively selling what you offer, is all in the training and reward.

Before you can begin to change your staff, make sure that you, the owner and/or manager, have your own house in order. You set the tone for your business. Demonstrating a positive, upbeat attitude at the top makes an incredible difference to your staff’s mood and motivation. You also need to make “selling” a part of your overall expectation from the time a new hire comes on board. It’s really not hard as we all do some version of sales day in and day out.

This workshop is designed to help you increase your sales without it costing you any more money. You already pay each member of your staff $8, $10, $12, or $15.00 per hour. Now turn your complete personnel team into a sales machine to increase your return on investment.

Give your team the tools and techniques to make more money. Regular sales training in small increments even builds their life experiences. Again, we all sell ourselves daily. Sales training can be from outside speakers, books, tapes and CD’s, attending seminars (send your managers and training staff to this one!!!) or from role playing with your best salespeople.

Steve Bogash ran a garden center in Central Maryland. His family has owned, managed or been a principal in some kind of retail business over most of his lifetime. He has become an observer, analyst, and educator on the merits of personnel and customer interactions. He is constantly amazed at how poorly most retail and service employees understand the relationship between their work and the success of the businesses that employs them.

Join Steve Bogash as he presents dozens of ways to increase your sales, develop your staff, create a more effective team environment, and make each employee even more proud to work for your company. Here are some of the concepts and ideas that this workshop will work on:

      • Create one or more items of the week.
      • Divide commissions among the crew members.
      • Reward the entire team.
      • Give them reasons to make additional sales.
      • Set the tone as well as create the opportunities
      • Train your entire staff to rise to their level of sales.
      • Make your business more sustainable.
      • Shopping is the #1 recreational activity.
      • Foul language must stay outside of the workplace at all times.
      • Customers should never wonder who works for a company.
      • There is simply no excuse for bad hygiene.
      • Improve on the atmosphere for soft selling.
      • Don’t accumulate employees that are loyal underachievers.
      • Hire people that can sell you in their interview. 
      • Hire only happy people.
      • Selling begins with incremental training. 
      • Work on scripts at regular sales meetings.

Join this program to move you and your staff to a better, more profitable place.