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About NAFDMA

About NAFDMA

NAFDMA is a 501(c)6 trade association dedicated to nurturing the farm direct marketing industry. Our members are farmers, farmers’ market managers, extension agents, industry suppliers, government officials and others who are part of the thriving farm direct marketing industry in North America. Our members are involved with agritourism, on-farm retail, farmers’ markets, pick your own, consumer-supported agriculture, and direct delivery. They grow nursery and greenhouse crops, fruits, vegetables, Christmas trees. They raise livestock. They make maple syrup and wine, pickles and cheese. They sell at farmers’ markets or on the farm. Some have created the foundation for an incredible farm visit, lasting memories, and traditions. We also have a growing number of international members who are currently represented on the board of directors by an at-large director. 

One of NAFDMA’s greatest benefits is one that you can’t put a price tag on: networking and fellowship. Our members come together each year at the conference and on the Front Porch of the Back Forty to ask questions and share ideas with each other. Our members aren’t shy, either. Our annual bus tour is a showcase of members’ scrapbooks, photo albums and videos. The flow of ideas—and the cross-pollination, as our executive director likes to say—is mind boggling at times!

One of NAFDMA’s goals is to give members the ideas, education and tools they need to increase their farm income. This happens in the Back Forty, during the convention, through the newsletter and trade publications that are part of NAFDMA membership. It also happens when one member visits another. The ideas never stop flowing.

NAFDMA’s Board of Directors

NAFDMA is governed by a board of directors. These directors are elected from seven different regions of North America. They meet at least twice a year and are nominated and elected by NAFDMA members. The board appointed an at-large director to represent international members.

Executive Director:  Charlie Touchette, Southampton, MA

Officers

President:            Mark Saunders, Saunders Farm, Munster, ON - 1st 2008
Vice President of Convention Operations:    Anne Holcomb, Apple Annie's Orchard, Willcox, AZ
Vice President of Membership & General Operations:   Debbie Pifer, White House Fruit Farm, Canfield, OH  
Treasurer:           Sue Roba, Roba's Tree Farm, Inc., Dalton, PA
Secretary:           Kerry Engel, Alberta Agriculture, Food and Rural Dev., Westlock, AB 

Regional Directors

Midwest
Debbie Pifer, White House Fruit Farm, Canfield, OH - 2nd, 2010

Northeast
Al Rose, Red Apple Farm, Phillipston, MA - 1st, 2008

Sue Roba, Roba's Tree Farm, Inc., Dalton, PA - 1st, 2009

Northwest
Jan Vala, Vala's Pumpkin Patch, Gretna, NE - 1st, 2009

Eric Pohlschneider, French Prairie Gardens, St. Paul, OR - 1st, 2010

Southwest
Anne Holcomb, Apple Annie's Orchard, Willcox, AZ - 1st, 2009

Randii MacNear, Davis Farmers’ Market Association Inc., Davis, CA - 2nd, 2008

Southeast
Chalmers Mikell, South Carolina Farm Bureau, Columbia, SC - 2nd, 2008

Mary Vollmer, Vollmer Farm, Bunn, SC - 2nd, 2009 

Canada East
Mark Saunders,
Saunders Farm, Munster, ON - 1st 2008

Canada West
Kerry Engel, Alberta Agriculture, Food and Rural Development, Westlock, AB - 2nd, 2010

International - At Large
Stuart Beare, Tulleys Farm, West Sussex, UK - 1st, 2008


Our Mission Statement

The North American Farmers’ Direct Marketing Association (NAFDMA) advances the prosperity of its members and the farm direct marketing industry through education, networking, advocacy, research and innovation.

Our Vision Statement:

NAFDMA is a worldwide leader in advancing the farm direct marketing industry. We are renowned for:
Cultivating creativity & innovation...
Building strength through relationships...
Diversifying the face of agriculture…               
Investing in the future of agriculture.
Click here to read about our guiding principles.

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